Turn your supply chain into a competitive advantage.
The system of action for physical goods. Operators and AI execute the plan together every day.
Trusted by leading brands
Hear from the teams that run on Atomic.
That was the 'iPhone moment' for us — where we realized this is a game-changing system.
AI for enterprise-scale operating models.
Atomic is where your team's workflows become code. The way you actually run production, supply, inventory, and response. Encoded, versioned, and run every day.
See the platformEnterprise-grade by default
Proven in production
Companies like DoorDash and HelloFresh run their planning in Atomic every day.
Full explainability
Every number traces to the logic behind it at a unit level. No black box.
Your planners in control
Atomic recommends. Your planners review, adjust, and approve.
Secure
SOC 2 Type II compliant. Independently audited.
3–4 days → hours
Feasibility modeling
3 days → seconds
Inventory analyses
Customer-reported, from independent reference calls.
Watch a planner use Atomic in 60 seconds.
Why category leadersswitch to Atomic.
Faster than the incumbent. Strategic, not just tactical. In daily use from week one.
DoorDash chose Atomic over the incumbent.
Nick Palefsky, Director, DoorDash
HelloFresh's GoodChop is rethinking how they finance the supply chain.
Seb Tron, President, GoodChop (a HelloFresh company)
“[They're] in the foxhole with us.”
“Not just trying to sell the product and move on — they're actual planners.”
Built for modern consumer brands. Across food, beverage, CPG, beauty, and apparel.
The supply chain decisions your team makesevery day.
“What to produce, and when. The quantity. Who produces. Who gets it. What materials.” That is one month for one planner. Atomic encodes those decisions at the unit level — every SKU, every site — so your team and Atomic's AI run them together every day.
How much to produce, of what, when, and where.
“The hardest part is deciding who is making what.”
Production plans that account for demand, bills of material, run constraints, MOQs, automation rules, and co-man capabilities. Encoded once. Updated monthly. Adjustable any time.
Where to position inventory, by 3PL, by SKU, by week.
“Twelve hundred cells you've got to decide what to do.”
Weekly allocation across your fulfillment network. Channel splits, transit times, truck thresholds, reservation rules, and SKU-by-3PL eligibility captured as logic, not memorized in someone's head. Atomic runs over 1M+ SKU × location × supplier combinations daily.
What to buy, from whom, and when.
“Bulk it into one MOQ. That is how we get best pricing.”
PO generation against supplier constraints, lead times, contract minimums, and cost. Materials handled by location, with full traceability back to the kitted SKU. Group MOQs across SKUs sharing components.
What changes when conditions shift.
“We are constantly pivoting. Where do we adjust first?”
A tariff. A lead time. A marketing pull-forward. A new co-man. Test any change, compare any plan to any other in seconds, audit every override.
Three forces are convergingon planning.
AI finally reasons over your data.
Modern AI does not just summarize. It reads your simulations, runs your scenarios, and triggers actions over your real business data — with an audit trail your team can check.
Volatility is the new baseline.
Tariffs, lead time shifts, channel pivots, demand spikes. If your planning system was built for a stable supply chain, your team is closing that gap by hand every week.
Switching no longer takes an IT program.
Modern ops teams pick the planning system they will actually use — and go live in months, not years. No multi-year rollout, no consultant army.
Used daily by planning teams at DoorDash and HelloFresh.
Stop fighting your tools.Start running the business.
You already have the expertise. Atomic is the operating system that finally puts it to work.
Built for modern consumer brands. Across food, beverage, CPG, beauty, and apparel.