Our Story

Built by planners,
for planners

We spent years inside the planning trenches at Tesla and the world's best consumer brands. Atomic is the tool we wish we had.

Featured in TechCrunch
Michael Rossiter and Neal Suidan, Founders of Atomic
Neal & Michael
Co-founders, Atomic
Chapter 01

The Model 3 moment

Michael and Neal met as supply chain planners at Tesla during the Model 3 launch. When the business needed to scale 20x, spreadsheets buckled.

External vendors quoted 12-month timelines. Internal engineering resources were stretched thin.

Rather than wait, Neal and the planning team built Vehicle Plan, an end-to-end planning engine that became the backbone of Tesla's supply chain operations.

Chapter 02

The same pattern, everywhere

After leaving Tesla, Michael and Neal spoke with hundreds of planners and saw the same story repeating: teams still relied on spreadsheets because no tool delivered what they actually needed.

01

Precision Control

The granularity planners actually need

02

State-of-the-art modeling

Not 1990s optimization

03

Fast time-to-value

Days, not years

Our Mission
“An instant upgrade to planning tools and infrastructure, without months of onboarding.”

That's why we built Atomic.

Where this is going

The Agentic Decision Layer for Physical Goods

Five years from now, no consumer brand will run on dashboards. They will run on a decision layer. A unit-level explainable substrate where humans and AI work the same plan, every day. Atomic is building that layer.

The companies that figure this out first will run their categories.

That is the bet. That is what we are funding.

Ready to join the planners
who've made the switch?

See why teams choose Atomic over spreadsheets and legacy systems.

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